eCommerce, Brand Identity
Psych Batte being one of the well known rappers in the Kannada Industry also owns a clothing brand by the name. The clients requirement was to build a strong personal brand identity which would help them sell products by the name. Creating an image of the rapper and making it unique was the main goal which we achieved. Several fans of the rappers buy the merchandise designed by our team for the brand. This not only created a strong personal brand but also gained publicity in the field. The Logo Design needed to be something poppy and bold similar to the hip hop style and like the name says, Psyck. As a mascot or a symbol, we chose a Lion which can be connected to wisdom, dignity, courage and to give the hip hop touch to it, we added a crown to its head as well. This created a rore in the industry with all the rappers wearing the brand T-shirt and posing for the posters.