Brand Identity, Advertising and Marketing

SCT Smart Homes creators have experience of over 30 years in the field of Real Estate and Construction. They specialise in smart technologies which can be adopted in several real estate projects. The clients came with a requirement of Brand Identity development and Advertising collateral that would help them market. With the core value of the company to pay attention to detail, it was important for us to address their logo design with a similar thought process. Our Brand identity development journey with them did not stop with logo design, but extended to designing business collateral, catalogues, brochures, Tshirt design, construction helmets logos, banners and several others. The new brand positioning focused on the idea that SCT homes become part of the construction site and marketing becomes stronger in the field, this would help them achieve their goals.