THE SUGAR HOUSE

Brand Identity, Packaging

As a bakehouse and confectionery based in Coorg, Karnataka, Sugar House wanted to match with the brands in Bangalore. They came with the requirements to make their brand bold and playful yet relevant to the product sold. With this brief in mind, we crafted the brand identity, packaging design and the logo. We decided to bring out the ingredients of the icecreams , baked cakes and fruits into the packaging design with the use of some pastel shades of colours. The concept was to connect the end users to the ingredients that make any baked goods special.

Office

Coorg

Year

Office

Coorg

Year